Wisdom from the Field By Tzviki Krasnjansky

Episode 14 - No Guts, No Glory: Rabbi Chaim Hanoka on Rejection, Resilience, and Showing up for each other.

When Rabbi Chaim Hanoka looks back on three decades of building Chabad of Pasadena, one phrase sums up his approach: “No guts, no glory.” From renting a storefront with no idea how he’d pay for it, to announcing a building campaign on Simchas Torah and making it happen, Rabbi Hanoka shares the grit and faith it takes to build something from nothing.
But the real heart of this conversation lies beyond bold moves and big campaigns. Rabbi Hanoka opens up about the sting of rejection, the resilience required to keep going, and the importance of showing up for fellow shluchim who may be struggling. He speaks candidly about balancing family with shlichus, and why true success is measured not only in buildings and budgets, but in the strength we give each other along the way.
This episode is both raw and uplifting — a window into the courage, compassion, and commitment that define the shlichus journey.
 
For more about the work I do with shluchim check out my website: coachingbytzviki.com

Episode 13 -“Friends Don’t Say No” with Rabbi Yosef Plotkin

In this brilliant episode of Wisdom from the Field, Rabbi Yosef Plotkin of Greensboro, NC shares how friendship became the foundation of his fundraising success.
Seventeen years ago, he arrived in a small community full of established institutions and plenty of skepticism about Chabad. What could have been an uphill battle turned into a thriving center — powered by relationships, transparency, and courage to ask.
Rabbi Plotkin takes us inside the milestones that shaped his journey:
Why friendship first means you almost never get a no.
How publishing donor names and amounts created peer momentum.
The $1,800 ask that turned into $18,000 — and the lesson behind it.
Building a system that keeps hundreds of donors engaged year after year.
How personal tragedy deepened his understanding of community support.
This is a masterclass in friend-raising — showing that when you lead with genuine care, fundraising follows naturally.
 
For more about the work that I do with Shluchim, check out my website: coachingbytzviki.com
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Episode 12 - "Asking Confidently" with Rabbi Shmuly Novak

In this episode of Wisdom from the Field, I sit down with Rabbi Shmuly Novak, shliach to the University of North Florida, the Town Center community, and Ganenu Preschool in Jacksonville, FL.
Rabbi Novak shares his candid journey of learning that fundraising isn’t a side job — it’s part of your shlichus. We discuss how to balance multiple communities, why clarity of audience is crucial, and what it takes to ask with confidence instead of hesitation.
Key themes include:
How to move from apologetic asking to confident, authentic asking.
The role of a coach or colleague — and accountability — in keeping fundraising alive.
Why celebrating your accomplishments gives you the strength to fundraise.
Real stories—from tough challenges to unexpected donor breakthroughs—that remind us Hashem sends support when we step up with courage.
If you’ve ever struggled with making the ask, this episode will give you a refreshing and empowering perspective.
 
For more about the work that I do with shluchim check out my website: coachingbytzviki.com

Episode 11 - "Straightforward Fundraising & The Rebbe’s Vision" — with Rabbi Sholom Duchman

In this powerful episode of Wisdom from the Field, I sit down with Rabbi Sholom Duchman, director of Colel Chabad — the oldest continuously operating charity in Israel, founded by the Alter Rebbe in 1788.
Rabbi Duchman shares over four decades of fundraising experience, from starting with no donor base to building a global network of supporters — all while staying deeply connected to the Rebbe’s guidance. You’ll hear how the Rebbe shaped Colel Chabad’s approach, including:
Reversing the usual fundraising mindset — seeing donor engagement as part of the mission, not just a means to fund it
The power of continuous giving — why the pushka model still works in the digital age
Engaging donors with Torah — turning every meeting into a chance to share inspiration
Thinking out of the box — never settling for “what worked last year”
Extreme care with donor funds — treating every dollar as sacred
We also dive into the power of asking — why a bad ask is better than no ask — and the importance of being unafraid to hear “no.”
Finally Rabbi Duchman shares his feeling that people don’t connect with us because of how impressive we are, but because we bring them something authentic, something real — the Rebbe’s vision and a mission worth partnering with.
If you’ve ever hesitated to make the ask, feared rejection, or wanted to infuse your fundraising with more authenticity and spiritual connection, this conversation will give you clarity, courage, and real-world tools.
🎧 Listen in and be inspired to “take the bull by the horns” in your own fundraising journey.
 
For more on the work that I do with Shluchim check out my website: coachingbytzviki.com

🎙️Special Announcement: Group Coaching for Shluchim - STARTING SOON.

This isn’t a regular episode—just a quick and important announcement  from your host, Tzviki Krasniansky.
If you’re a shliach who’s been feeling stuck, plateaued, or just ready to grow—in your fundraising, shlichus, and your personal life—this may be exactly what you’ve been looking for.
The next round of my group coaching program is starting soon, and there only a few sots left. 
It's a small, intimate, and powerful program - Real growth. Real breakthroughs. Real support.
 
👉 To learn more or grab one of the last spots, reach out:📧 hello@coachingbytzviki.com📱 WhatsApp: 808-499-5850

Episode 10 - "This Is the Rebbe’s Chabad House" with Rabbi Kushi Schusterman

What does it really mean to be a shliach in a small, community—where Judaism isn’t a priority and you’re starting from scratch?
In this honest and inspiring episode, Rabbi Kushi Schusterman shares how he built Harford Chabad one phone call, one coffee, and one act of bitachon at a time.
From calling thousands of names off a cold list to raising millions for a new building, Rabbi Kushi shows what it looks like when you truly believe this is the Rebbe’s Chabad House—and you’re just here to do your job.
He speaks openly about the grind, the doubts, the breakthroughs, and the belief that kept him moving forward.
You’ll hear:
Why no one “owes you anything”—and why that’s freeing
The difference between a donor and a partner
How asking the right questions builds real relationship, and much more...
Whether you're early in your journey or in the thick of it, this episode is a deep well of encouragement, perspective, and practical wisdom.

Episode 9 - "The Fundraising Meeting I Walked Out Of" with Rabbi Yosef Levin – Shliach to Palo Alto, CA

In this unforgettable conversation, Rabbi Yosef Levin shares the story behind what he calls “the best fundraising meeting I ever had”—the one he walked out of to be there for a Yid in crisis.
From early days in a nearly Yiddishkeit-less Palo Alto, to building a thriving community despite constant turnover, Rabbi Levin offers a treasure trove of insights on what it means to lead with emunah, structure, and purpose.
He talks about the Rebbe’s guidance, how to build trust through transparency, why seder brings menuchas hanefesh, and why a shliach is not a fundraiser—but a mashpia.
He also shares his four powerful markers of a successful program—culminating in the importance of creating a moment of real hashpah pnimiyus/transformation for at least one Yid.
This episode is a masterclass in sustainable fundraising, long-term relationships, and living with clarity of purpose.
 
To learn more about the work I do with Shluchim, check out my website: www.coachingbytzviki.com
 

Episode 8 - "Fundraising, Burnout, and big vision" with Rabbi Dov Yona Korn

In this fascinating interview, Rabbi Dov Yonah Korn—The Rebbe's Shliach to the Bowery—shares his raw journey building a $10M Chabad House, sustaining a $2.5M+ annual budget, and navigating the emotional toll of nonstop fundraising.
He talks about alumni giving, capital vs. annual asks, and the mindset shift needed to raise major gifts.
Beyond the strategy, Rabbi Korn reflects on burnout, resilience, and how the Rebbe’s teachings on Moshiach consciousness can help a Shliach stay centered, ambitious, and spiritually alive—even under intense pressure. A powerful conversation on fundraising, Emunah, and staying whole.
 
To learn more about the work I do with Shluchim, check out my website: coachingbytzviki.com
 

Episode 7 - "Following Hashem into the desert" with Rabbi Dovie Shapiro

In this powerful conversation Rabbi Dovie Shapiro shares the 19-year journey of building Chabad of Flagstaff—from arriving with no local support to creating a vibrant moisad serving community, campus, and travelers.
We dive deep into practical fundraising wisdom: how clear branding transforms perception, why every shliach should have structured giving levels like Chai Founders, and how to fundraise without fear.
Rabbi Shapiro also speaks candidly about the importance of slowing down after achieving big milestones and investing in yourself, your family, and your internal clarity.
 
For more about the work I do with Shluchim, check out my website: www.coachingbytzviki.com

Episode 6 - "Torah, Hiskashrus, and Crashing Parties" with Rabbi Ovadia Goldman

What happens when a young couple moves to a city with barely a minyan, no promises of support, and a whole lot of determination? In this episode, Rabbi Ovadia Goldman shares the remarkable and often hilarious story of building Chabad of Oklahoma City from the ground up.
With warmth, wit, and an unmistakably real style, Rabbi Goldman takes us through crashing fundraisers uninvited, calling strangers on their birthdays, and turning quiet Torah study into the foundation for deep friendships and major support. All the while, he weaves in a powerful reminder of the centrality of hiskashrus to the Rebbe — not as a slogan, but as a living reality that guided every step.
“You’re not just raising money — you’re delivering the Rebbe to the city.”
It’s raw, relatable, and deeply encouraging — especially for any shliach building in smaller communities or navigating the early years of fundraising.
 
 
For more about the work that I do with Shluchim check out my website: www.coachingbytzviki.com